We are asking clients to consider gifting 2% of their final net estates to their own favourite charity.
We have set ourselves the ambitious target of raising £100 million in pledges and are presently looking for sponsors to organise a new website and PR campaign.
We are the founding company behind this unique idea and have promised to donate £50 for each new client from this scheme (which equates to £64 with the benefit of Gift Aid).
If somebody already has an up-to-date will but wishes to pledge 2% then we will happily produce a simple codicil - completely free of charge.
We are aiming to raise £1 million in direct donations to enable the North West Air Ambulance Charity to purchase a new helicopter - after their old one helped save the life of Keith Douglas in the summer of 2009.
We are hoping that you will also help by telling all your family members, friends and works colleagues about this brand new initiative.